Tommy Humphreys | Image:
Nordica Photography |
Published: July 16, 2010
Vancouver web entrepreneur Steve Jagger.
Five tips for running a lean, mean web-based machine
No matter what industry you’re in, chances are at least part of your business – if not the entire operation – could be moved online. Nobody epitomizes this better than the local web entrepreneur Steve Jagger, founder of Ubertor, Reachd, OutsourcingThingsDone, and other projects too numerous to mention.
Jagger was explaining to me recently how he ditched his office and went online-only – a move that saved him six figures a year in overhead, kept his many thousands of monthly customers happy, and allowed him to roam freely in search of new business while staying in constant contact with his team.
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Tommy Humphreys | Image:
Shorpy.com |
Published: July 09, 2010
In a world where everything is advertising,
are you eating lunch alone?
Does perceived value build brand equity online?
When I was 18 and working in a mailroom, a senior partner told me, "Don't brown bag your lunch." What he meant was that if I wanted to climb the ladder, I needed to start by putting myself out there and appearing successful. In other words, I needed to advertise myself.
As I've come to learn, everything you do to grow your business, and grow yourself, is advertising, and we're all doing it constantly. Some people are just better at it than others, as this clever blog post points out.
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Tommy Humphreys | Image:
PACWEBCO |
Published: July 05, 2010
Have an idea for the next great software application? Here are five steps to turn your technological dream into reality.
The Vancouver that I live in is buzzing with entrepreneurship and innovation. Working in marketing and technology, I hear a lot of great startup ideas – but most of them never get off the ground. So I thought I'd share a few essentials for succeeding in the web development process.
Knowledge transfer
Where I see most web ideas fall flat is when the founder fails to describe it to a potential developer or investor. If you can't communicate your idea clearly, in writing, to a non-technical person, then at best, your concept won't be exactly as you envisioned, and at worst you'll have flushed your time and money down the drain.
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Tommy Humphreys | Image:
PACWEBCO |
Published: June 22, 2010
Your homepage is the first thing your prospective clients see. Make the impression count.
Every now and again I come across a marketing homepage that makes me feel all warm inside. These kinds of sites tend to share some common characteristics, such as a positioning statement, an emphasis on the benefits, and a clear call to action – not to mention a simple but beautiful design.
Since your homepage is the first thing most prospective clients see, your production values should be reflective of the kind of company you are. Executed properly, your homepage will accelerate your overall marketing strategy. If it's missing any of the following elements, do not panic, but call your web designer immediately.
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Tommy Humphreys | Image:
GoDaddy.com |
Published: June 15, 2010
Choosing a domain name for your website may be the most important factor in choosing what to name your entire company. The reality today is, the Web is the first place people will go to find you.
Naming a new business is never easy, as anyone who's been through the process can attest. Finding that perfect combination of meaning, metaphor, and simplicity can be challenging at the best of times. And once you do land on that perfect name, there's nothing more frustrating than finding out it's already been taken.
Further complicating matters is the fact that nowadays your business needs to have a website as well. But choosing a name for your website is, depending on your business, perhaps the most important factor in choosing what to name your entire company. Because the reality today is, the Web is the first place most people will go to find you.
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