BC Marketing & Communications

We live in a world of spin, buzz, hype, and brand, and BC's marketing and communications professionals are skilled practitioners. BC marketers need up-to-date news and analysis of messaging culture, and BCBusiness has it – from blogs and columns to profiles of BC's pioneering and creative companies.

Super Bowl Ads Build Buzz Online Before Big Game

Advertisers are building buzz for their Super Bowl spots with viral online teasers.

How to Pitch Your Product to a Blogger

Four tips for getting your clients on influential blogs.

What It's Like to Work in Social Media

Turning a social media addiction into a career path.

B.C. Salmon Farmers Association's Online Battle

The BCSFA confronted its online detractors in a social media battle. But was it the right choice?

Vision Critical Communications Inc.

A new era of market surveys with an impressive high-end research service.

Social Media in Brand Defense

Nurse Next Door wields social media as a shield against naysayers.

Rhino HQ Opening Party

A standout party, obviously – and an HQ launch to remember.

NABS 2010 Cannes Lions Screening

Screening the world's best TV ads from the 2010 Cannes Lions Fest.

Boost Business Productivity, Forget Perfection

The drive for perfection in business can result in more harm than good.

Business Communication Without the Bizspeak

Lose the bizspeak addiction in 2011.

Dare Vancouver and the Sea Change in Advertising

On staking out the border between traditional and new-media marketing.

Pushing the Boundaries of Print

Who needs paper to make a magazine?

How Not to Be a PR Pest

Three rules can keep you off editors' and reporters' PR black list.

Telus Sidesteps the TV Content Wars

Sit back, relax, and let your competitors beat each other up.

The Press Release is Dead

Boost your chances of receiving free editorial.

Vancouver PR Maven Mat Wilcox Calls it Quits

Mat Wilcox's shocking departure has Vancouver's PR firms atwitter.

Press Releases are Great for Online Publicity

How to harness the power of news wires for SEO.

More Writing Tips for Your Website

If you want your online content done right, you have to do it yourself.

No Protection from Canadian Telemarketers

Don't even bother with telemarketing do-not-call lists.

Improving Client Communication: Be Curious

Building customer loyalty starts with a good communication strategy – and the word "why."

Where to Find the Best Web Design

What do you want your website to look like? Here are some great places to start looking.

Vancouver Advertising State of the Nation

In the world of advertising innovation still exists. But in Vancouver?

Angus Reid: On the Line

Getting people to tell you what they think isn't as simple as it used to be, say the leaders of B.C.'s market research industry.

Authenticity in Social Media

How social media are upending communications, marketing, and corporate authenticity.

Do you like networking at events?

Do you like networking at events?

Choices

Quote
Brian Wong, CEO of Kiip Inc.,
on being a 21-year-old CEO
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Online and in print, BCBusiness articulates the trends and issues affecting business in BC. The award-winning BCBusiness, essential companion to corporate titans and entrepreneurs alike, delivers provocative BC business news and commentary on traditional and digital platforms: videos, articles, blogs, and columns addressing all aspects of business in BC, including management, marketing, leadership, innovation, technology, careers, human resources, finance, and entrepreneurship. Vancouver small business owners, managers, CEOs, and digital entrepreneurs prize BCBusiness for its signature mix of analysis and opinion on the issues and people shaping business in BC. Join BCBusiness on Twitter, Facebook, and LinkedIn - and at the premier West Coast business networking events, like BC's Top 100 Companies, Entrepreneur of the Year, BC's Top Innovators, and Best Companies to Work for in BC.
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