2011 Best Companies' Personas

2011 Best Companies Rock Star Personas

Stadium Rocker

Kryton International Inc.

• Our company would be a stadium rocker. With our origins in a garage in the early ’70s we fit the profile. We also play to sold-out stadiums in the form of boardrooms all over the world to promote our brand of concrete and technical knowledge.

• Our company would be a stadium rocker because like them, we have redefined an industry and a generation.

Joe Fortes and Goldfish Pacific Restaurants

• Night after night we put on a show that is unrivalled in the city. Where others fall and disappear, Joe Fortes keeps it new, fresh and exciting. In this business, the only way to make it 26 years is to be a rock star!

• We are stadium rockers because we work at such a high pace and volume, always put out the same consistent show of excellence, and are led by our amazing management team.

Varvatos leather jacket, wristband, boots and Robert Graham denim from Harry Rosen
2011 Best Companies Rock Star Personas

Vegas Diva

6S Marketing

• Our company would be a Vegas diva because there is a ton of work that goes on beforehand with choreography and preparation, a great amount of engagement and entertainment during the performance, and a strong lasting positive memory of the whole experience!

• Our company would be a Vegas diva because we’re all a little vain, known to party, loved and adored by all our fans and clients and have the management staff to make us lots and lots of money! We are not short-lived. There will be imitation acts, but none quite like the real deal.

Cactus Restaurants Ltd.

• Everyone goes to Vegas for the experience of a lifetime, which is the exact same reason why people come to Cactus Club.

• Our company would be a Vegas Diva because divas stand out and grab attention.

Sequined top courtesy Holt Renfrew; earrings and necklace (in hair) by Fifth Avenue Collection; bangles, Joe Fresh
2011 Best Companies Rock Star Personas

Teen Idol

Kardium Inc.

• Kardium would be a teen idol because we’re cute, young and we produce catchy material that will sweep across the globe in a matter of weeks! Our youthful, upbeat product will improve the lives of people older and wiser than us.

• Our company would be a teen idol because it is young, testing the boundaries, rapidly learning new skills and has a great future potential.

1-800-Got-Junk?

• Our company would be a teen idol because we’re young and full of new, innovative ideas. We are aiming to please our customers and find success in every relationship we can.

• Our company would be a teen idol because we’re polished and consistent in the public eye. We’re fun loving, but still disciplined on the
inside and because gosh darn it, people like us!

Hoodie from Joe Fresh
2011 Best Companies Rock Star Personas

Sensitive Folkie

Chemistry Consulting Group Inc.

• Our company would be a sensitive folkie because it is operated by three very different individuals, each of whom contributes in his or her own way.

• We have a unique look into the lives of people trying not only to survive, but to achieve gainful employment while on Income Assistance. Instead of hardening us toward these people, our company has shown us how to be more sensitive and helpful. Treat a person like a human being and they will in turn treat others better and try to be a better person.

Habanero Consulting Group

• Our company would be a sensitive folkie because we tend to be pretty low-key and accessible. We let our clients and the solutions we build shine, while we stay out of the limelight.

Vest and blouse by Anna Kosturova; starfish pendant from Fifth Avenue Collection
2011 Best Companies Rock Star Personas

Renegade Rapper

Nurse Next Door

• Our company would be a renegade rapper because we are the unique, radical, progressive health care company that all other health care companies want to be, but would never have the guts to.

• Nurse Next Door would be a renegade rapper because we’re changing the way people think about seniors care. We’re saying it’s time to celebrate aging and turning the industry on its head.


Strangeloop Networks

• Our company would be a renegade rapper because we spit out code that shocks the world, then go on to make it mainstream by signing up Fortune 500 companies.

• We “fight the power” and manage to put better practices into action rather than just accepting the status quo.

Canada Goose toque from Harry Rosen; Basic T from Joe Fresh
 

This year's winning companies are obviously rock stars in their own fields, but exactly what kind of rock star? We asked employees and here's a sampling of what they said.
 

Styling: Steven Schelling; Hair & Makeup: LucyAnne for Lizbell using M.A.C. and TRESemme tres mousse; Models: Renata + Julian (Liz Bell)

Back to the 2011 Best Companies

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