Alison McLaughlin writes in February about the economics of luxury, a peer inside the Blo Blow Dry Bar. In her piece, the implicit question is: In a tumbling economy, can you rely on women (and some men, or "blo bros," as they're known) to spend 30 bucks on a blow dry?
Lisa Nguyen went down to Blo's new downtown location to check for herself. She took a headful of matted locks, a microphone, and cameraman Joel Bentley on her mission to find out if hair is truly recession-proof.