It was a wide-ranging and thoughtful keynote that capped off the 2009 Best Companies to Work for in B.C. gala, held November 25th at the Fairmont Waterfront Hotel in Vancouver. After being introduced by Peter Legge, the publisher of BCBusiness, McBride shared his ideas around recapturing lost creativity – both in life and in business. The crucial quantities in that pursuit, he said, are imagination and "being wrong."