While I think most of us are ready to forget about 2009, it’s important to remember that it was still a pretty good year for the Web: mobile got mainstream, apps got huge, and Twitter exploded. Now, with a new decade around the corner, here are a few predictions for what will be BIG in 2010.
Apps are set to explode in 2010. There are hundreds of thousands of Web people like myself looking at conventional processes and asking themselves, how can I make this easier? My favourite example is Ballpark, a brilliant Web app for estimating and invoicing created right here in B.C. — if you're a contractor or service provider, give it a try. Apps are only getting simpler to build, so watch for more niche products perfect for your small business to enter the market this year.
Firms that narrow their focus will have more success than their generalist counterparts, who will continue to fight price wars and struggle with SEO. The blog WinWithoutPitching.com is a great first stop for consultants and creative types who want to improve their positioning.
It’s been said before, but it seems like more companies are finally starting to get it: Content is King on the Web, and it's what differentiates your brand. Write articles, answer questions, and make your website a resource for your clients, and you will land more leads.
With GPS-enabled smart phones, it’s easier than ever to organize addicting games among groups of friends. Services like FourSquare and Gowalla only scratch the surface: I think we’ll see a proliferation of apps that turn chores into challenges and make dull tasks fun. In fact, my company is working on one right now — stay tuned for more.
At long last, Web design is trending towards simplicity and away from the Noisy, Cluttered Mess approach (cough, GoDaddy.com, cough). Today, your site needs to state clearly and directly what makes you different — and if you don't know what makes you different, call my fellow blogger David Alison and he'll beat it out of you. Big, green buttons that say Click Here don't hurt, either.
So what does this mean for your business? After all, it’s not all fun and games on the Web.
Still, I think it’s more important than ever to embrace change and embrace technology; to find your voice and get your message out there; to take risks and try new things. If 2009 was any indication, we should be in for an interesting ride.
