Public Relations
Answering The Call For Sustainable Health Care in B.C.
Ministry of Health uses creative video campaign to engage B.C. residents.
The Untapped PR Resource of Vancouver Bloggers
Capitalizing on the PR and marketing utility of prominent local bloggers, like Vancouver's Hummingbird604.
The Merits of Word-of-Mouth Marketing
Going guerilla, like Nurse Next Door, can help small businesses gain notice in the marketplace.
Delivery Failure: Bad Marketing Messages
The subject line 'Press Release' is the promotional equivalent of jogging pants. You've given up. Book a holiday.
Staging a Photo Op: Pros and Cons
Learning a valuable lesson from a recent Vancouver PR debacle.
A Bumpy Ride for Segway CEO
As the Segway proves, there are untimely deaths – and very untimely deaths.
Will BP Learn From Its Near-Death Experience?
Will BP simply pay the damages or take a proactive role?
The Vegas Cut Diamond
Mama wants a big ol' rock. A Las Vegas Cut diamond, to be precise.
Getting Engaged: The New PR
PR's not dead. In fact, with a little elbow grease, you can manage your own.
Vancouver PR Maven Mat Wilcox Calls it Quits
Mat Wilcox's shocking departure has Vancouver's PR firms atwitter.
Mat Wilcox: The Death of PR?
Mat Wilcox, in her own words, on why she decided to shut it down.
Mat Wilcox Knows Where the Future Lies
Local PR star Mat Wilcox may be the vanguard of a new business model.
Press Releases are Great for Online Publicity
How to harness the power of news wires for SEO.
B.C.'s Public Consultation Process
Yes, the public is consulted for big projects, but is anyone listening?
Communication Tips for Canadian Entrepreneurs
Canada's culture of modesty makes it the Joe Sakic of the business world.
Lessons to Take from Traditional Media
Even in this whizzing and bleeping information age, content is still king.
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