Marketing Research

Before delving into your BC marketing plan, consult BCBusiness for the latest on market research methods. We look at BC companies that are doing it right and talk to experts about best practices and market research methods.

Finding the Right Market for Product

It's tough – especially when you're years ahead of the game.

How to Reinvent Your Company

What to do when your market is overcrowded.

Privacy for Sale

Social media create a megaphone for consumers, and advertisers are listening.

Customer Service in the Information Age

Put the web to work for you with these powerful online tools.

Good Products Are the Best Ad Campaign

Advertising is the cooking, your product the ingredients. The latter must be good.

How Not to Name Real Estate Developments

When naming a development, go straightforward and honest, not clever.

Marketing for a Vancouver Future

The rules of marketing are changing. What will that mean for Vancouver in 2050?

Vision Critical Goes Digital

With Video Click Map, Vision Critical may have a new way to get inside your head.

Angus Reid: On the Line

Getting people to tell you what they think isn't as simple as it used to be, say the leaders of B.C.'s market research industry.

Failure, Glorious Failure

Failure is what happens when innovation goes wrong, right? Wrong.

Work With Us

Are you using the three biggest weapons in your online marketing arsenal?

Ten Marketing Resolutions for 2010

These are universal; it doesn’t matter if you sell real estate or potato chips.

The New Age of Marketing

Stop with the "hype and jive" marketing, and become more like journalists.

Information Is the Thing

Buying an apple or a home, the new consumer wants to know it all.

American Express "Black Card": This Is Rich

What Amex's latest move says about this country's wealthy elite.

With The Right People: Serendipity Marketing

Working with the right people in the right place at the right time.

Do you like networking at events?

Do you like networking at events?

Choices

Quote
Brian Wong, CEO of Kiip Inc.,
on being a 21-year-old CEO
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Online and in print, BCBusiness articulates the trends and issues affecting business in BC. The award-winning BCBusiness, essential companion to corporate titans and entrepreneurs alike, delivers provocative BC business news and commentary on traditional and digital platforms: videos, articles, blogs, and columns addressing all aspects of business in BC, including management, marketing, leadership, innovation, technology, careers, human resources, finance, and entrepreneurship. Vancouver small business owners, managers, CEOs, and digital entrepreneurs prize BCBusiness for its signature mix of analysis and opinion on the issues and people shaping business in BC. Join BCBusiness on Twitter, Facebook, and LinkedIn - and at the premier West Coast business networking events, like BC's Top 100 Companies, Entrepreneur of the Year, BC's Top Innovators, and Best Companies to Work for in BC.