Internet Marketing & SEO

Simply having an online presence is not enough to buoy the Internet marketing efforts of your BC business. BCBusiness covers Internet marketing strategies – such as SEO, or Search Engine Optimization – to help your BC company be seen and heard in the cacophonous online arena.

Steve Jobs's Good Name Corrupted by Bad Online Marketers

Online writing the "Steve Jobs" way.

Choosing the Best SEO Company for SEO Optimization Services

When – and how – you should outsource SEO optimization services.

Four Tips for PPC Success

What every entrepreneur should know about pay-per-click marketing.

Gap Gets Bullied Out of Its New Logo

Lessons learned from the Gap's New Logo fiasco and post-mortem.

Privacy for Sale

Social media create a megaphone for consumers, and advertisers are listening.

The Brave New World of Interactive Marketing

Ask it to eat, ask it to tickle, ask it to kiss. This video will do anything for you.

The Ultimate Sustainable Resource

The good news is, the resource we need most is limitless.

Five Tips for Spiking Your Blog Traffic

If content is king, promotion is queen. Make sure your blog gets seen.

It's Hip To Like Squares

QR codes may help save the planet, but I still don't understand them.

Press Releases are Great for Online Publicity

How to harness the power of news wires for SEO.

Should You Have a Personal Brand Website?

Even if you don't run your own business, it pays to market yourself online.

More Writing Tips for Your Website

If you want your online content done right, you have to do it yourself.

Blueprint for a Successful Homepage

How to make sure your homepage reflects the company you are.

When (Not) to Hire a Marketing Coordinator

Outsourcing all of your online marketing can be expensive – like dining out every night.

Where to Find the Best Web Design

What do you want your website to look like? Here are some great places to start looking.

Vancouver Advertising State of the Nation

In the world of advertising innovation still exists. But in Vancouver?

Why You Need a CMS

Don't let your website wilt

Does Your Website Need Flash?

That all depends: are you trying to win an award?

Lessons to Take from Traditional Media

Even in this whizzing and bleeping information age, content is still king.

Angus Reid: On the Line

Getting people to tell you what they think isn't as simple as it used to be, say the leaders of B.C.'s market research industry.

How to Convert Leads Online

So people have landed on your site, now how do you make them stay?

Website Planning II: Scope

Tips on deciding what you want and what you can get, out of a web project.

Don't Get Hosed on SEO

Before you go shopping for SEO help, know what you're paying for.

Website Planning Tips Pt. 1

When redesigning, don’t throw out the nav bar with the bathwater.

Do you like networking at events?

Do you like networking at events?

Choices

Quote
Brian Wong, CEO of Kiip Inc.,
on being a 21-year-old CEO
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Online and in print, BCBusiness articulates the trends and issues affecting business in BC. The award-winning BCBusiness, essential companion to corporate titans and entrepreneurs alike, delivers provocative BC business news and commentary on traditional and digital platforms: videos, articles, blogs, and columns addressing all aspects of business in BC, including management, marketing, leadership, innovation, technology, careers, human resources, finance, and entrepreneurship. Vancouver small business owners, managers, CEOs, and digital entrepreneurs prize BCBusiness for its signature mix of analysis and opinion on the issues and people shaping business in BC. Join BCBusiness on Twitter, Facebook, and LinkedIn - and at the premier West Coast business networking events, like BC's Top 100 Companies, Entrepreneur of the Year, BC's Top Innovators, and Best Companies to Work for in BC.