Branding Strategies
The Business Name Game
Will your business name lead to sweet success or leave a sour taste in consumers' mouths?
Rebuilding Cities with Sustainability and Branding
Rebuilding a city brings opportunities to futureproof, improve sustainability, and build the city's brand.
The Merits of Word-of-Mouth Marketing
Going guerilla, like Nurse Next Door, can help small businesses gain notice in the marketplace.
Brand Loyalty: The Cult of Personality
Your coffee, clothing, and laptop say more about your personality than you think.
Is the Business Card Dead?
Another meeting, another business card. Are they a dying form of marketing?
The Shift Key Presses Esc
The Shift Key bids its readers farewell as it parts ways with BCBusiness.
One Brand Clapping Makes Its Exit
David Allison departs with some final advice and his top ten posts.
Five Consumer Trends to Know in 2011
Five consumer trends that will shape the way you spend money in 2011.
Branding, There's an App for That
Is branding with an app ingenious or ill-advised?
Dare Vancouver and the Sea Change in Advertising
On staking out the border between traditional and new-media marketing.
The Social Media Secrets of Old Spice
When it comes to social media, Old Spice puts on its thinking cap.
Personal Branding Lesson from Jim Pattison
Advice from the man who understood branding before it was a buzzword.
10 Principles for Building Up Your Brand Strategy
The must-dos: Your brand’s ability to generate value relies on 10 principles.
Gap Gets Bullied Out of Its New Logo
Lessons learned from the Gap's New Logo fiasco and post-mortem.
Do You Suffer From Reality Distortion Field Syndrome?
Distorting reality with hype and bull can backfire on your business. Be yourself.
Getting Engaged: The New PR
PR's not dead. In fact, with a little elbow grease, you can manage your own.
Doing it Outside: New Outdoor Advertising Options
Guerilla-style advertising is the name of the game for Vision Media Co.
Eco-Innovation: The Next Business Megatrend
The great potential of eco-innovation for both brand- and revenue-building.
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Quote
Brian Wong, CEO of Kiip Inc.,
on being a 21-year-old CEO
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