Advertising

BCBusiness covers the cutting-edge advertising techniques that can elevate the profile of your BC business, promoting your mandate and services throughout the broader Vancouver business community. Learn the latest techniques, get tips from BC's advertising geniuses, and find out how to effectively market your company to the right audience.

10 Most Innovative TV Ads Ever

BCBusiness humbly selects the 10 most innovative television ads in history.

The Groupon Craze Hits Vancouver

Groupon brought an avalanche of business to a Richmond business.

NABS 2010 Cannes Lions Screening

Screening the world's best TV ads from the 2010 Cannes Lions Fest.

Finding Your Business Startup's Niche Market

How to market your new business to niche audiences.

Staging a Photo Op: Pros and Cons

Learning a valuable lesson from a recent Vancouver PR debacle.

Dare Vancouver and the Sea Change in Advertising

On staking out the border between traditional and new-media marketing.

Cutting Through the Marketing Noise

Making sense of all the shouting in marketing.

The Social Media Secrets of Old Spice

When it comes to social media, Old Spice puts on its thinking cap.

The Press Release is Dead

Boost your chances of receiving free editorial.

Four Tips for PPC Success

What every entrepreneur should know about pay-per-click marketing.

Five Tips for Spiking Your Blog Traffic

If content is king, promotion is queen. Make sure your blog gets seen.

Doing it Outside: New Outdoor Advertising Options

Guerilla-style advertising is the name of the game for Vision Media Co.

Howe Sound Brewery's Clever Branding

Its clever and ever-changing packaging draws as much attention as its beer.

Good Products Are the Best Ad Campaign

Advertising is the cooking, your product the ingredients. The latter must be good.

Everything Is Advertising – Including Your Website

To many people, your website is your company. Invest in it.

Marketing for a Vancouver Future

The rules of marketing are changing. What will that mean for Vancouver in 2050?

Join Facebook, Don't Quit It

Face facts, my friend: It's the only way you can brand online.

Vancouver Advertising State of the Nation

In the world of advertising innovation still exists. But in Vancouver?

How to Get Your Message Out

How to use media, both traditional and non, to tell your story.

Advertising on Pizza Boxes

A group of Vancouver entrepreneurs turn pizza boxes into billboards.

Recycling Advertising Junk in Vancouver

How local marketers are putting a green face on advertising.

Celebrity Endorsement's Dark Side

Sigh. Here come the new days of the ironic celebrity endorsement.

Video: Portrait of a Chicken Dancer

Video of B.C.'s shakerboarding king busting a move – and raking in business.

Pimp Yourself With Personal Sponsorships

If you could sell advertising on your laptop, your car, your iPhone, would you?

Do you like networking at events?

Do you like networking at events?

Choices

Quote
Brian Wong, CEO of Kiip Inc.,
on being a 21-year-old CEO
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Online and in print, BCBusiness articulates the trends and issues affecting business in BC. The award-winning BCBusiness, essential companion to corporate titans and entrepreneurs alike, delivers provocative BC business news and commentary on traditional and digital platforms: videos, articles, blogs, and columns addressing all aspects of business in BC, including management, marketing, leadership, innovation, technology, careers, human resources, finance, and entrepreneurship. Vancouver small business owners, managers, CEOs, and digital entrepreneurs prize BCBusiness for its signature mix of analysis and opinion on the issues and people shaping business in BC. Join BCBusiness on Twitter, Facebook, and LinkedIn - and at the premier West Coast business networking events, like BC's Top 100 Companies, Entrepreneur of the Year, BC's Top Innovators, and Best Companies to Work for in BC.