Have You Ever Judged a Book By Its Cover?

Catherine Van Alstine, Andrew Reid, Jacqui Cohen | BCBusiness
Image by: Antony Hare

 

Catherine Van Alstine, Andrew Reid and Jacqui Cohen look beyond first impressions to find what really matters.

Catherine Van Alstine, Partner, Odgers Berndtson 


“I was recruiting for a senior communications strategist. When I opened the door, all I saw were big white sports socks and black runners. I thought, this guy is not leadership material. It turned out he was a highly strategic, engaging communications expert who did get the job.”


Andrew Reid, President, Vision Critical


“When I’ve hired people. It’s easy to get caught up in how they present themselves, what it says on their resumé and what their social media profile is, but that only scratches the surface. I’ve learned the hard way that unless you’re willing to look a whole lot deeper you can make a lot of mistakes.”


Jacqui Cohen, 
President and CEO, Army & Navy


“A new store manager was handed the keys to my flagship store, one of the most difficult stores to run anywhere. I thought, how could he possibly run this store – he’s so young! Two weeks in, I saw the emergence of not just a store manager but, to date, my best store manager.”

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