Interrogating the viability of greenwashing as a business strategy.

Everyone agrees that businesses should be ethically run, but very few companies have figured out how to make sure that all employees are reading from the same script. Without a formal ethics policy, a company can easily find itself on the wrong side of a corporate scandal

Fully 87 per cent of those surveyed said corporations should be socially responsible even if it means earning less.

Is ‘the corporation’ an economic darling of the developed world or a psychopathic agent for global destruction? How to answer that question credibly and manage your own image in a climate of rising expectations