A new last-minute hotel-booking service in Vancouver shows that focusing your business to a narrow niche pays off.
Every adviser tells entrepreneurs who are determined to start successful new businesses to find an unfilled niche in a market, then fill it.
Sometimes entrepreneurs actually take that advice. And they become successful.
I was thinking of this while speaking to Sam Shank, CEO of Hotel Tonight, a last-minute hotel-booking application that has conquered the United States and launched its international division...