The Conference

The Conference is a forum for provocative miscellany and open discussion about momentous business issues in BC, curated by BCBusiness digital editor Lindsey Peacock. Got a worthy idea? Get in touch.

January 18, 2012 The Conference: Homes and Real Estate

The Good and Bad News Behind Property Valuations

It’s that dreaded time of year again – time for taxes and assessed property valuations.

The double-edged sword known as property assessment values is here again. Every January, as reliable as broken New Year’s resolutions, the BC Assessment Authority issues its “Assessment Roll,” which advises homeowners on their property valuations.

The report is one of those good news/bad news situations, depending on where you are in your current property lifecycle. Sellers are...

January 06, 2012 The Conference: Homes and Real Estate

Let's Change our Vancouver Real Estate Vocabulary

Vancouver Real Estate Vocabulary | BCBusiness

A new year means new resolutions, and we should start fresh when talking about Vancouver real estate.

Happy 2012! In keeping with the spirit of the brand new year, I say we resolve to look at our dynamic real estate market in a fresh way. Let’s proverbially “sweep out the old” and make room in our news for market stories from a fresh perspective.

First, we should agree not to discuss things that don’t exist. There are three things I don’t want to hear about anymore in the real estate world for 2012, so let’s clear the air and get off on the right foot...

November 09, 2011 The Conference: Public Relations

Occupy Vancouver Fails on Message

Occupy Vancouver had popular support when it launched, but movement leaders have failed the fundamentals of PR: define and deliver your message.

The Occupy movement had a powerful message going in. The disparate group was protesting corporate greed, collusion between governments and corporations, and corruption. And there aren't many of us (besides the guy in the movie Wall Street) who wouldn't get behind that rallying cry.

But the message was lost as the movement became increasingly messy and disorganized, with the same weary signs being waved each day. After so much...

October 07, 2011 The Conference: Marketing and Communications

How to Pitch Your Product to a Blogger

Four tips for getting your clients' products and events on influential blogs.

Top bloggers receive hundreds of pitches from companies pushing for profile and brands looking to trumpet on social media.

How do you make your voice heard in this noisy online space?

This summer, Dunn PR worked with Townline, the developer of The Hudson residential project in Victoria, to connect with online influencers who reach The Hudson’s target market.

One...

September 21, 2011 The Conference: People

Inspiring Quotes for Life & Business

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More from BCBusiness: Inspiring Quotes for Life and Business II

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September 20, 2011 The Conference: Green Business

Rebuilding Cities with Sustainability and Branding

Rebuilding a city brings opportunities to futureproof, improve sustainability, and build a city's brand.

This spring Alabama was hit by terrifying tornadoes that ripped through centres like Birmingham. Although today's priority must be creating permanent shelter for the victims, there is an incredible opportunity to do much more.

The focus of this conference is how to rebuild using sustainable technology to create better, more futureproof homes. An equally important focus should be the opportunity to reinvent the brand of cities like Birmingham.

I would argue that all cities...