Vancouver's Social Media Innovators

BCBusiness 2010 Guide to Innovation
Nordica Photography | Image: Nordica Photography | Published: April 01, 2010
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Names: Chris Breikss & John Blown of 6S Marketing


Twitter: @ChrisBreikss, @JohnBlown, @6S_Marketing – 12,262 combined followers

Web: 6smarketing.com

Chris and John founded 6S in 2000. Since then, the company has grown into one of the biggest social media and web marketing firms in Canada. Breikss and Blown have worked on over 500 projects and are one of the main employers in Vancouver's online marketing space. Needless to say, they are integral to the future of innovation in Vancouver social media.

Q: What's next in online innovation in B.C.?


A: The next online innovation is hyper-local targeted messaging and advertising for businesses to attract new customers across a multitude of platforms. Gone are the days of blanket advertising to the masses to try and reach a small percentage of the population.

B.C. is a hub for these technologies, boasting many experts in online advertising and social media, but B.C. businesses and Canadian companies as a whole need to catch up; they are not adopting new technologies at the same rate as their U.S. counterparts and are in fact 12 to 18 months behind the Americans.



THE PHOTOGRAPHERS

Nordica are Vancouver wedding photographers, social media photographers and Vancouver headshot photographers who, although based in Vancouver, take projects worldwide.
Nordica (E-mail) Cole (E-mail | Blog), Jakob (E-mailBlog)


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Comments

wahtever nordica photography

Comment by Anonymous, April 26, 2010 at 17:01

wahtever nordica photography did with these pictures is awesome! i cant figure out what the effect they used was, but it was very clever. i like how the pictures are all consistent in feel and for a photo essay, this was creative and original. i cant say anything for the list of people used, but photos are a entirely different thing. i say congrats to nordica for a job well done / these photos are wonderful and new!

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The list of people featured

Comment by Anonymous, April 26, 2010 at 10:13

The list of people featured here is probably why everyone is bitching and moaning. And probably the complaints are justified, but that's the way it is with lists. The photography in the feature though is great - I cant stand seeing the same polished, bland photography in every issue of BCB. This is different and I love it. So from a photography perspective - which is what this is - this was a success. Different is good!

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The critisicm is because

Comment by Anonymous, April 24, 2010 at 23:25

The critisicm is because this kind of unresearched factually innacurate drivel has no place being in BC Business, what used to be a leading publication, about, you know ,business , and not lransom lists of pat-yer-own-back, make-me-wanna-puke social media wankers who never innovated anything in their lives. If tweeting a lot makes someone an innovator in any way i'd like to know how?

Also, the photos for the most part were pure shite, but that is secondary to the off the mark nature of this weak article.

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This is a highly

Comment by Anonymous, April 23, 2010 at 16:18

This is a highly entertaining article. These people are not innovators.. They use the tools that other people create and take credit for it.

Garbage.

The next big innovation for Vancouver or any web tech will be that these guys will get pushed to the side and the real people who build these things get a writeup.

shit

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What's with all the

Comment by Anonymous, April 21, 2010 at 21:36

What's with all the bitching? Seriously. It's just an introduction to some people using social media with varying degrees of success. I'm cool with that. There were a few people in the article I hadn't heard of and am now going to follow. And the pics are good too. Who wants to see the usual stuffy poses?

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We could make cases of wine

Comment by Anonymous, April 20, 2010 at 16:53

We could make cases of wine from the whiners.
Being a small business owner, meeting the payroll, looking for viable new future selling opportunities for your clients cannot be easy.
I give credit to those who are doing and trying - and am ashamed for those who are criticizing and whining from the sidelines.
PLB

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After reading through the

Comment by Anonymous, April 20, 2010 at 15:08

After reading through the article, reviewing the photos, and reading the comments, I have to say my biggest complaint is regarding the quality of work produced by Noridca. As another commenter pointed out, the photos are in some cases downright unflattering; the wide-legged stance used in the shots is unattractive for just about everyone. The explanatory paragraphs are fine for some photos, but others give the reader a clear feeling of inexperienced writing. A suggestion for improvement: don't write using the same vocabulary that you would use to talk with.

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Here we go, another list of

Comment by Anonymous, April 15, 2010 at 18:43

Here we go, another list of self-promoting social media morons who don't seem to accomplish much beyond talking about themselves. I'd like to speak to some of the actual clients of these "innovators" and get some firsthand feedback on their supposed winning formulas. I cannot believe would give mention to that Hummingbird604 idiot yet not Hootsuite or RadarDDB or anyone who has actually contributed to the social media space in a real way. Pro tip, guys? Going to 'social media club' parties and patting yourselves on the back doesn't in any way make you innovators. MAKING THINGS does. What a waste. BC Business you do nothing but add to the bullshit circle jerk that is Vancouver.

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Great article! what about

Comment by Anonymous, April 14, 2010 at 08:05

Great article! what about Ben Nevile who runs sportsbutter and mainsocial? 50,000 fans on facebook. http://facebook.com/sportsbutter

or booooooom.com, 20,000 fans on Facebook. http://www.facebook.com/booooooom

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Many of those people aren't

Comment by Anonymous, April 11, 2010 at 16:41

Many of those people aren't social media innovators but people who use social media a lot and would be more accurately described as social media promoters and promoters of their own social media consulting/speaking businesses/paid blogging gigs/blog payolya and/or egos.

Nothing wrong with self promotion or spreading the word about social media, most are nice people, but just using social media a lot and promoting yourself and your social media friends doesn't make you innovative.

Would have been a lot more accurate post if it was entitled social media marketers.

If you want actual social media innovators you might want to consider social signal
http://www.socialsignal.com/

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What a garbage article this

Comment by Anonymous, April 8, 2010 at 23:27

What a garbage article this was... Let's just crown each other kings and queens of all media and get over our selves already!
BC Business we expect more of you than this, whether online or off. Since the print business has rigor mortis setting in fast, better figure it out soon. Here's a crazy idea.. how about using online polls to nominate and elect BC leaders and innovators (people's choice) in various categories and then followup with the back stories and some interviews?

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Some innovators here ... but

Comment by Anonymous, April 8, 2010 at 21:00

Some innovators here ... but mostly a fairly safe listing of power users who self-promote efficiently. That's all good, but ... this piece was breathless and less substantial than I'd expect from BC Business. Punch up your game, folks. I do support you for trying something new, though ...

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Funny how the most followed

Comment by Anonymous, April 8, 2010 at 17:33

Funny how the most followed twitter user in Canada wasn't included. @thinkreferrals should be in your list.

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I saw no innovation, in this

Comment by abrat, April 8, 2010 at 15:28

I saw no innovation, in this article at all ...

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BCB's "Social Media

Comment by jbucher, April 7, 2010 at 20:14
BCB's "Social Media Innovators" Not Yet a Fait Accomplit

Thanks for all the comments people, even the vitriolic ones. I commissioned this article from Nordica, and it's the first of a series. It's certainly not the final word in innovation in local social media. That's coming.  We'll be putting together more slideshows of new media game-changers in Vancouver and B.C., and I'd be very grateful for suggestions (with a justification) for people who should be on that list.

You can leave them as comments on this piece, or email them to me directly at jbucher AT canadawide.com with "Media Innovators" in the subject line.

Many thanks, and high regards,

John Bucher
Digital Editor, BCBusiness

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Nice list of some great

Comment by Anonymous, April 6, 2010 at 16:04

Nice list of some great people but I would only classify a few as real innovators, the rest are all power users mostly.

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Try

Comment by Anonymous, April 6, 2010 at 12:05

the link to their website is

Comment by Anonymous, April 6, 2010 at 09:41

the link to their website is a dud...sort that out.

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What were the criteria to be

Comment by Anonymous, April 5, 2010 at 21:01

What were the criteria to be included on this list - be freinds with the reporter?? Seriously, only a minority of those listed qualify by Twitter Rank or Influence. See for yourself: http://wefollow.com/city/vancouver_british_columbia Lazy, uninformed journalism.

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Where was Japadog - they

Comment by Anonymous, April 5, 2010 at 10:00

Where was Japadog - they were covered by mashable and nyt for their use of social media. Atimi developed ATM Hunter which CNN named one of the best money app or Follow Formation who created list before list for twitter was even around.

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There are a lot of friends

Comment by Anonymous, April 5, 2010 at 08:17

There are a lot of friends on this list, and a few people I've admired from afar. I am so proud to be a part of the social media community here in Vancouver, in my small way. There are so many people to learn things from here.

Cheers for the list!

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Congrats to all. However,

Comment by Anonymous, April 5, 2010 at 08:12

Congrats to all. However, totally egregious oversight to have missed Invoke Media, who created HootSuite.

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Congratulations to all!

Comment by cybelenegris, April 4, 2010 at 22:25

Congratulations to all! Thanks Marc Smith (Amuse Consulting) for the mention of Webnames.ca & .TEL!

Thinking Ryan Holmes of Invoke Media (Hootsuite) missing from the list.

BTW, Nordica, very cool photos and they all tell a story; just look in the eyes.

Cybele Negris, Co-Founder, Webnames.ca
@cybelenegris
cybele.tel

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Super cool - I know most of

Comment by JoshRimer, April 4, 2010 at 19:00

Super cool - I know most of these people too! I even got the last one, Marc Smith, into using Twitter in the first place! :-D

@JoshRimer
http://www.JoshRimer.com

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A very incomplete list.

Comment by Anonymous, April 4, 2010 at 13:38

A very incomplete list.

Some pretty big participants in Vancouver's Social Media space are missing from this list. No mention of Hootsuite on the social media app side? Or some of the local agencies like RadarDDB (and their work with CTC) on the social marketing side? Incredible oversight for an article with this title.

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Awesome! Knowing most of you

Comment by YamD, April 3, 2010 at 18:45

Awesome! Knowing most of you online/offline & considering some of you personal friends is priceless. Kudos to all of you for making it to this list & doing a great work!

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Congratulations to everyone.

Comment by Anonymous, April 3, 2010 at 11:44

Congratulations to everyone. It's fantastic to live in Vancouver, and be involved with such a thriving social media community.

Eric Buchegger
Marketing Insights: www.ericbuchegger.com

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Congratulations to all

Comment by MitchBaldwin, April 3, 2010 at 10:01

Congratulations to all Vancouver's Social Media Innovators.
Knowing many of you, I can say without a doubt the innovators
of social media in Vancouver also lead the world in social media
innovation.

Mitch Baldwin
http://smcyvr.com
http://Twitter.com/MitchBaldwin
Social Media Club Vancouver - Founder

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Nothing thy Nordica do would

Comment by Anonymous, April 3, 2010 at 08:41

Nothing thy Nordica do would fall under innovative. They have simply copied the like of kris krug and early adoptee of social media. At best their works is amateurish. Their online presence nothing to brag about and franskly 12k Twitter followers between 3 of the so called social media pioneer is weak. There's so students with over 8k unique and more innovative then any of the above..

Better background research would have shown that these guys are mearly drops in a sea of innovative BC folks...

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way to go KK+

Comment by Anonymous, April 2, 2010 at 19:28

way to go KK+

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