Fighting Spirit | B.C. liquor, Island Spirits Distillery
Local distilleries are winning fans all across Canada and around the world. But here at home, where Prohibition-era policies still rule, selling B.C.-brewed hooch is proving a tall order.
The building that stands 30 metres from Pete Kimmerly’s house does indeed look more like a cathedral than a high-end gin and vodka distillery.
Nestled amongst the firs and cedars on his Hornby Island acreage, Kimmerly’s “church,” as he calls his Island Spirits Distillery, climbs two storeys high in rustic carriage-house fashion with a swinging barn door and timber flourish. Inside, the pulpit is reserved for five 200-litre bubbling vats of fermenting sugars, a three-metre sweep of a bar and a wildly eccentric display of copper pipes, glass jars and stainless steel.
“We want to bring gin and vodka up to single-malt class,” says Kimmerly, wearing a plaid shirt and blue jeans, as he glides behind the bar to pour the first round of drinks. A couple of years ago, when he and his business partners, winemaker John Grayson and chemist Naz Abdurahman, asked friends to blind taste-test their gin and vodka against some of the world’s top-ranked brands, their product consistently won out.
As an artisan distillery producing no more than 60 bottles of liquor a day, Island Spirits doesn’t keep its still going at all times. This means that, instead of having to filter impurities out of its liquor after the fact (as the large distillation companies do), Island Spirits can let its still run its course, waiting to use the purest alcohol – the “heart” – for its spirits.
In November the partners sent off their first two pallets to Alberta – 360 bottles of gin and 360 bottles of vodka under the Phrog label – through a private distributor and received word that a gin club in Calgary promptly bought out the entire stock at their local liquor store. “I don’t believe we’re going to lose too many customers,” Kimmerly says, with a grin.
But keeping customers isn’t the problem; it’s finding them in the first place. While Alberta – with its privatized liquor distribution and slew of high-end stores selling just its kind of product – has proven friendly to Island Spirits, in B.C. it’s a different story. Prohibition-era policies dating back to the early 1920s have left this province with a complex bureaucracy, whopping taxation and a distributor – the Crown-operated Liquor Distribution Branch (LDB) – that, in Grayson’s words, “has a heritage of complete control.”






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