The Shift Key Presses Esc
The Shift Key bids its readers farewell as Tommy Humphreys saddles up for his sunset ride.
It’s been a good run for the fresh-faced kid who promised to help you bolster web strategy for your small or medium-sized business. For over a year blogging at the Shift Key, I've tried to simplify the complexities of the online world, along the way dispensing tips and suggestions on topics as wide as design and functionality, social media and digital trends. We’ve gone through ups and downs together – from getting hosed on SEO to learning a valuable lesson from Jimmy Pattison himself. I hope it's been enjoyable. And I hope it's been useful.
As BCBusiness readies itself for an online overhaul – they're building the new site as we speak; it should be ready by June 2011 – the time has come for the Shift Key to bid its readers farewell. Thank you to everyone. I'll still be contributing expert opinion to BCBusiness from time to time, but in the mean, you can catch me most regularly on Twitter. Of course, ever present are the Shift Key archives, a repository of webby wisdom, and a place to re-read your favourite posts.
Very best regards,
Tommy Humphreys
February 11, 2011
The Shift Key Top 10
1. Personal Branding Lesson from Jim Pattison: Taking cues from Jimmy Pattison, the man who’d mastered personal branding before it was a buzzword.
2. Howe Street Goes Digital: Imagine if Murray Pezim in his heyday had Twitter? As Howe Street goes digital, sleaze and boosterism may jump, but the web has one weapon to hold them in check.
3. Blueprint for a Successful Homepage: Your homepage is the first thing your prospective clients see. Make the impression count.
4. Template vs Custom Web Design: When to spend on an expensive website, and when to reign it in.
5. Get Your Killer App Off the Ground: Have an idea for the next great software application? Here are five steps to turn your technological dream into reality.
6. Everything is Advertising – Including Your Website: Does perceived value build brand equity online?
7. When (Not) to Hire a Marketing Coordinator: Farming out your online marketing doesn't always pay off. Sometimes what you need is a smart hire and to in-house someone.
8. Four Tips for Selling Websites: Time-saving tips I've learned from four years as an online entrepreneur.
9. Five Tips for Spiking Your Blog Traffic: Content may be king, but, on the Web, promotion is queen. Here's how to make sure your blog gets seen.
10. Blogs Are Dead, So Start Yours Today: A corporate blog is the easiest way to add value and visibility to your site.
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