The Power of Knowledge Management

Image by: J. Bucher
Granville Online editor Hilary Henegar, hard at work/play at Northern Voice 2010.
Knowledge management: An ability to be perceptive is a business asset today because it can lead to breakthrough ideas.

For some reason, “knowledge management” has lately become a subject to be discussed.

Go figure. How often do you hear someone say something like that?

Probably rarely, or more likely, never.

I did, however. First someone approached me about a knowledge management consultation in the US. Then I recently took part in a fairly spirited discussion online about KM, as it’s often called.  

It got pretty granular because most of us were trying to define what it means. However, it became an exercise in futility, kind of like the story of the blind men trying to identify an elephant by feel.
 
KM, is an esoteric subject. Most technology people think of it as technological system to accumulate and store data. They would, of course, because to them data is the Holy Grail.

But data isn’t knowledge. It’s not even information, which is data studied for patterns. Information, when examined further, leads to knowledge, which is deeper and wider understanding of a subject.

So why should you care?

Because for anybody who is innovating – and isn’t that just about everybody today? – knowledge management is important.

You see, when knowledge is further examined, it leads to perceptive insights. Perception leads to ideas, which lead to innovative thinking.

Further, some of those ideas might eventually result in an innovation an entire business can be built around.

The ability to innovate products or business models is the great competitive differentiator today.

In a competitive setting, without it, you’re just going to be an imitator riding some other company’s coattails and hoping to pick up the scraps.

if you’re a young company casting around for a sustainable business or an established one looking to refresh yourself, you might want to gain some more knowledge with an eye to how you can do it differently.

They used to say back when information was more guarded, that knowledge was power.

In today’s more open but ever more competitive world, I’d say perception is power.
 

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While no one can deny that KM is important in the knowledge-based economy, few can comprehend what KM can to their organisation and worse still understand the link between KM and Innovation. The problem seems to lie in the many (often competing) paths towards Organisation Excellence, for examples: Total Quality Management, Organisation Development, Change Management, Capability Development, Business Intelligence. KM is one of those initiatives that 'could' lead to Excellence (or top performance or competitive advantage). And we - the KM professionals - could argue that KM is different from other corporate excellence initiatives. But, in what way could the executives decide that KM is the best way to achieve excellence? To complicate things, we may not even agree what KM is, how KM initiatives should be conducted, and how KM will lead to excellence. We (the KM professionals) need to be more unified and tighten the definition of KM before we can promote the importance of KM to the corporate world. Gentlemen, let's get to work, :) Roan Yong http://roanyong.wordpress.com/
Hi Jon: And well you should stand by that title because your insight, which was well ahead of the curve, is more true now than ever. In fact, I'd venture to say that knowledge management should be the primary business process for most companies today. Tony
Developing, building and using knowledge quickly and efficiently is becoming more and more important today, especially with respect to the fact that more and more professionals / knowledge workers are interconnected / networked and much f their work consists of using and shaping flows of information ... turning those flows into useful knowledge and routing it to where it needs to be used. I once wrote an article (about ten years ago) titled "Knowledge Management - the buzz word that won't go away". I still stand by that title ;-) Jon Husband
The Author
Tony Wanless

Tony Wanless, CMC, is CEO of Knowpreneur Consultants, which helps businesses reinvent and innovate. Follow him on Twitter.

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